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Digital Marketing Tools
competent organization and systematization of the work of the marketing department.
INTRODUCTION TO THE PROJECT
At the end of November 2023, the owner of the children's dentistry "Bobrenok" in Rostov-on-Don opened a new dentistry for adults and teenagers LT Clinic with a full range of services (in the mid-high price segment) in a highly competitive market under a new brand, visually and phonetically unrelated to the brand of qatar mobile database children's dentistry. The expectation was that the parents of patients of children's dentistry, having learned about the opening of a clinic for adults, would naturally become its patients. But this did not happen.

TASKS:
Adjust positioning, develop a unique selling proposition;
Increase brand awareness and trust;
Create a growing flow of primary patients from the Internet of at least 200 qualified leads per month;
Implement promotion tools and analytics;
Set up business processes for the marketing department.
WHO ARE WE?
17 years ago, the first children's dentistry "Bobrenok" opened in Rostov-on-Don .

"Bobrenok" appeared at a time when no one even thought about children's commercial dentistry - neither entrepreneurs nor patients. Why treat baby teeth, and for money? They will fall out anyway! But we saw great potential in this area and decided that we would be the first to implement this project. Our main goal was to instill in children and their parents a culture of treatment and prevention of dental diseases for their health in adulthood, and also so that children would not be afraid of dental treatment. And now we are a network and the most famous children's dentistry in the region.