How to identify and protect yourself from Black Hat SEO

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Whether Black Hat SEO is intentional or not, the long-term result is the same: your site will not appear at the top of the SERPs.

In such cases, regaining a good position costs blood, sweat and tears. Hiring a specialized SEO agency helps prevent the loss of bodily fluids. However, if you do not act at the right time, achieving acceptable results can take months. Fortunately, there are ways to identify and protect yourself in time from Black Hat SEO and its effects.

Warning signs on your website
It may be that your site is being used for redirects uk mobile database or cloaking without you knowing it . You may also have used techniques such as scraping or spamming without realizing that they were against a search engine's guidelines.

How can you find out about this and, above all, how do you know if your page has already been penalized? Let's see:

First, check the “Manual actions” section of Google Search Console to make sure you don’t have any notifications about any penalties .
Search for your company name on Google. If your site is not ranking well , your site may have been penalized. The same is true if applications such as Google Analytics, SEMrush or Ahrefs see a sudden and significant drop in their organic traffic .
Another sign to look out for is changes to your website content . Have you recorded changes that were made without your knowledge? Then you may be being used for Black Hat SEO. Inspecting your site's source code can help you find hidden links before Google applies a penalty.
If your site's loading time increases for no known reason, it may be due to someone inserting links and scripts for cloaking or redirects.