Just as we use Google Maps to guide us on Earth, in heaven… sorry, in SEO we use keyword search engines . Some of the most effective ones (not because I say so, but because of their years of validity in the market) are:
Ahrefs: This app has a number of resources, perfect for boosting your projects through SEO. Among them is its Keyword Explorer , which includes country, browser, and ranking difficulty (KD) ukraine mobile database parameters, among others. By simply entering a term in its search bar, you can find its query volume (local and global) and related keywords. You will also get estimates of how difficult it is to rank in the SERPs for a certain word and advice on how to do it. In addition, it allows you to investigate which links appear in the best search results, what their traffic is, how the ranking has changed, among other metrics. With this, you can draw up strategies to occupy the niches that are left empty, or to join the mainstream.
Moz: Another tool for finding the perfect keyword and managing your inbound marketing campaigns is Moz. Its Keyword Research feature provides you with suggestions for keywords related to the one you searched for, as well as an analysis of its SERP and some metrics. These include monthly search volume and difficulty ranking for it. It also presents its organic CTR percentage and its priority, i.e. your chances of getting good results using that term.
SEMrush: It allows you to investigate the web traffic that a domain, keyword or URL receives in particular, just by entering it in its search engine. One of its great advantages is that it includes the intention of the keywords among its metrics. This helps to fine-tune the tactics that will be used to position and to select secondary or related terms. Its metrics include the monthly search volume (local and global) of a word, its KD, its cost per click (in Adds), among others. Its Keyword Magic Tool presents keyword suggestions, classified according to their concordance. Another of its advantages is that it has the Keyword Gap tool that allows you to check which keywords your competition ranks for and you don't (yet). It also offers a Keyword Strategy Builder, managed by AI, that tells you which long-tail and middle-tail keywords to focus on to position in the SERPs.