It has been reported that over 36% of online shoppers worldwide begin their product searches on the leading local market, and based on the SERP features available to shoppers, search engines like Google are scrambling to find ways to recapture this market.
The global e-commerce market is projected to reach $ 6.3 trillion by the end of 2023 and $8.1 trillion by 2026, making it a big pie to grab hold of again.
So, if you have an e-commerce store, Google has you in its sights because, in May 2022, Google announced its integration with Shopify and, later, in September, it wrote about the 9 new tools available to merchants.
Some of these features include viewing trends, shopping with filters, using multimedia, and shopping in 3D.
3d shoe
Now, even if you're not a Shopify user, you can take advantage of these features by implementing Product Schema in your store.
8. Update and refresh content
In the first three months of 2023, Google has already rolled out two benin phone number data updates, the Product Review in February and the broad core update in March, and I wouldn’t be surprised to see more algorithm updates to keep up with the pace at which AI technology is changing the playing field, as well as shopping features, both related to the trends I mentioned above.
To ensure that your website is not negatively affected, you should keep an eye out for announcements of changes, reports from various rank tracking tools, or discussions on online forums.
Whenever an algorithm update occurs, I always recommend deciphering the ranking changes to identify similarities in the results, regardless of whether your own personal results went up or down – that way, you know what you need to change or do more of.