Why Use Brand Campaigns and How to Check for Cannibalization?

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At the very bottom of the sales funnel is branded traffic , because when the user gets there, he already knows literally everything about your product or service. Then a reasonable question arises: why launch contextual advertising for branded queries if you can get traffic absolutely free? Specialists from the AdButton company examined this issue in detail.

Contextual advertising is an effective tool for brand protection
Often the situation is such that brand Complete cell phone number list campaigns allow users to push competitors out of the market and get rid of various negative things on the Internet. This is where you should start.

Top positions in search engines and crowding out competitors
Competition among brands is the norm, and each advertiser tries to come up with something special to push competitors out of the market. Contextual advertising allows you to stay at the top of the search engine and, as it were, protects the brand from leaving the first positions. However, despite this, some advertisers act unfairly and use your brand keywords and phrases to display their ads . Although, there are cases when such displays are not intentional, but generated automatically.