This change allows you to offer your customers a more immediate digital experience.
This is what you need for a successful digital transformation:
The right people: people who think from a digital perspective and can effectively implement digital transformation strategies.
A process to transform your business into a digital business and change the way you create content, measure performance, acquire customers, and provide customer service.
Digital marketing tools that include the latest innovations such as artificial intelligence (AI), machine learning (ML), speech recognition, virtual reality (VR) and augmented reality (AR).
What should your team do today to be successful tomorrow?
Make sure your marketing team has all the skills, knowledge and tools needed for successful digital transformation. Your team should adopt a digital-first mindset, act as digital natives and be adept at using marketing technologies.
Digital-first thinking : Digital strategies are your team’s immediate response to new business goals.
Digital Native Action : Your team creates digital content for all types of digital media. The content varies depending on the platform used.
Digitally savvy marketing : Your team analyzes how different digital channels can work together to create an ideal customer experience.
Additionally, your team members should be familiar with the new and changing culture of memes, shorts, reels, and everything else that allows them to capitalize on digital marketing opportunities. So the mantra for your marketing team is: think digital, act digital, measure digital.
How to keep up with digital trends
To stay on top of digital trends, you need to continually learn new skills and develop new strategies. In digital marketing, you need to think like a consumer and look out for all the innovations in the market that could change customers' lives for the better.
The following example should make clear what this means:
Recently, a friend of mine needed a new pair of glasses. A quick Google search brought him to a brand that helped him choose frames online by style, size, and more.
He was able to indicate his preferences but was unsure about the size. As a solution, the brand's chatbot directed uk telegram data him to a website with facial recognition functionality where he could virtually "try on" the glasses and select the right size.
At the eyewear retailer Mister Spex you can try on glasses virtually ( source )
Next, he had to upload his prescription and select the type of glasses he wanted, such as bifocals or progressive lenses, with or without UV protection or with anti-glare coating. He was able to complete all of these steps on his smartphone within a few minutes. After a few days, his new glasses were delivered to his home.
What does this have to do with the digital transformation of marketing? The eyewear brand my friend chose offers its customers a seamless online shopping experience that eliminates the need to visit a physical store.
The digital transformation of companies is shaped by the following trends:
Generation Z consumers are digital natives .
Content marketing is leading the way in digital transformation .
Video is a key element of digital transformation for marketing teams, which means marketers must master video storytelling.
Digital marketing professionals need to have skills in new areas such as SEO, content marketing, social media advertising, digital PR, data analysis and creative design.
Digital marketing of the future will include.