Don’t forget that accessibility extends to marketing materials as well . Mass emails, for example, are a useful tool to help B2B companies reach a wider audience.
If you use a mass email service provider , make sure the content generated is as accessible as your website.
2. Prioritize keyboard navigation
Inclusive B2B websites also prioritize keyboard navigation. Mouse and touch inputs are not accessible to everyone. For example, many people with motor or visual impairments use specialized keyboards.
Make sure all aspects of your website are optimized for keyboard navigation. If you incorporate third-party elements, such as AI selling tools , check whether their interfaces work with keyboard commands. This will ensure an efficient and user-friendly online experience for all website visitors and align with your company’s accessibility principles.
To make your B2B website as inclusive as possible, content should be descriptive yet meaningful. Use concise language that makes it easy to read and avoid unnecessarily complex jargon.
Titles should also be clear enough to convey the content costa rica phone number data succinctly. Link text should also be descriptive to assist screen reader users.
Adapting language and content for people with cognitive difficulties or dyslexia doesn't have to detract from the experience of other visitors; it simply ensures an inclusive experience for all your potential customers.
4. Transcription and subtitling of multimedia and visual content
Multimedia content enriches user engagement and serves a strong purpose on B2B websites, so make sure it's inclusive and accessible.
When embedding audio content, for example, transcripts are essential. First, it helps users with hearing impairments. Second, it gives all users an alternative way to access the content. Anyone visiting your website can choose to read instead of listen based on their personal preferences.