The use of different devices for online shopping
The biggest problems and advantages of M-Commerce
79% of online shoppers surveyed say they use mobile devices to make purchases. In contrast to e-commerce, the needs of mobile shoppers are adapted. Online shops must set up their websites so that they can also be used in mobile view and the ordering process is simplified. It is crucial to adapt the mobile shopping experience to the device used so that customers complete the purchase and return.
difficulties in m-commerce
The most commonly cited reasons for mobile shopping are convenience, easy accessibility and fast transactions.
The advantages of mobile shopping
From the difficulties faced by mobile shoppers and the most frequently mentioned advantages, we derive the most important recommendations for action for online shops in order to retain their mobile customers.
1. Customers want fast loading times
Shop operators must offer their customers a pleasant shopping experience italy telegram data he conversion rate for mobile users is 41% lower than that of PC users, which is why optimization is particularly important. In m-commerce, speed is particularly important: fast loading times and fast ordering processes are a must. Even a delay of one second in the loading time of mobile pages can affect the conversion rate by up to 20% (link in English). Since 2018, page speed has been a ranking factor on Google for mobile searches.
What shop operators should pay attention to in order to shorten loading times:
Choose a hosting provider that offers fast loading times.
Always perform software and device updates promptly.
Format images correctly , otherwise they will take a long time to load.
Prioritize the loading of content and images. Content in the visible area should load first. Content that can only be seen after scrolling should be loaded afterwards.
Examine which files, texts, images, etc. are unused and delete them.
Use caching so that pages frequently visited by visitors can load faster.
To check and improve the speed of loading time, companies can use website monitoring software . Website monitoring software provides monitoring and performance alerts of websites and web-based applications. Companies can monitor uptime, web performance, and transaction performance and identify the location of performance outages.
2. One-click orders speed up the purchasing process
One way to speed up the ordering process is to set up so-called one-click orders. Customers can order selected products with one click. Our survey shows that the orders are popular: 29% of the participants surveyed say they have set up one-click orders. Of these, 75% use the order with one click sometimes to often.