Big Budgets ($10K+)
For larger budgets, the structure is slightly different because you will be working with bigger volumes and more data. The goal is to get as much traffic as possible for the budget you have to feed as chinese overseas australia data much information as possible into the Google Smart Bidding strategy.
This means you can use Hagakure for URLs with more than 3000 impressions per month. The remaining URLs should go into DSAs or SIAGs and the brand should have its own SIAG or can even be split into SKAGs. Then, you can use SKAGs for the high-performers again.
When creating your strategy, the idea is to ensure your best search terms are protected and visible. By sculpting away all the non-specific traffic, you can make sure these ‘golden’ search terms are ring-fenced and not hidden away in poor performing campaigns.
Secondly, you are aggregating as much data as possible by intent, which creates lots of fuel for the algorithm and will help you get better results from smart bidding.
PMax
Performance Max is a new campaign type from Google. It’s a fully automated strategy which means it doesn’t offer a lot of flexibility. However, so far it seems to be producing some good results and it may well have a place as part of your larger strategy.
With a parallel campaign strategy you run duplicate campaigns with different bid strategies in parallel. This type of strategy is rarely used but it can be very effective for finding more traffic and increasing conversions without increasing your CPA, or for actually reducing your CPA and increasing your ROAS.