Images allow you to tap into your readers’ emotions. No, they’re not really interested in a sad, lonely shopping cart, but images evoke emotions like loss and disappointment.
Again, use product images. You want your readers to see what they are missing out on. Text alone doesn’t necessarily send your potential customers back to the virtual checkout.
3. Use Abandoned Items at the Beginning of an Email
A good way to prepare your reader is to stick an image of the abandoned item and its description at the very beginning of the email. You can get to the details and CTA later.
Your reader will recognize the product. After all, they put it in their cart in the first place. This moment of recognition can inspire your reader to want the item again.
That doesn’t mean a headline can’t work as well. Try both strategies when sending abandoned cart emails to determine which gets the most conversions.
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4. Be authentic and clear – remind people of your brand values
Staying true to your brand values and voice can make a huge difference in conversion rates. This is true for all marketing , especially with abandoned cart emails.
Be authentic and clear – remind people of your brand values
Add a dash of humor, use words that describe your brand (e.g. , “the sweetest”), and tell the truth (e.g. , “we can’t take it anymore…”). In other words, you want to remind people why they visited your site and added an item to their cart.
5. Address readers by their names
Personalizing your abandoned cart email can increase open rates and conversion rates. You want your reader instagram database to feel respected and valued .
Address readers by their names
Consider using their name in the subject line and body of your email . It's a great way to build rapport.
Gratitude goes a long way toward convincing someone to buy something they've already abandoned. A sincere thank you to the reader for visiting your website and selecting an item from your inventory.
You don’t have to go all out. A simple sentence or two will work just fine: “Thank you so much for visiting [Company Name] and adding [Product Name] to your cart. We appreciate your interest!”