Offer exclusive access : Another good way to reward loyal customers is to offer a members-only discount or exclusive access to select products and services. This will make your long-time customers feel appreciated and encourage them to continue purchasing your products and services.
For example, Starbucks effectively uses rewards programs to build brand loyalty. With the Starbucks rewards program, customers earn one star for every dollar spent. When they have at least 25 stars, they can redeem them for free drinks, pastries, or Starbucks merchandise.
Starbucks Rewards Program
Image via Starbucks
8. Anticipate and meet customer expectations
Another good way to strengthen brand loyalty is to anticipate customer needs and meet their expectations even before they ask.
Repeat customers expect a certain level of quality from your products and services, so you need to maintain consistent quality standards to meet them.
As you strive to understand what your customers expect from your brand, remember that customer needs can also change. Therefore, you need to keep up with evolving customer preferences and market trends to maintain customer satisfaction.
A good way to do this is to monitor your competitors. Use competitive monitoring tools like Market Explorer and Social Tracker to help you observe competitors and changing market trends.
Finally, use social listening tools like Brandwatch or Keyhole to track consumer sentiment about your brand. This will give you insight into changing customer preferences and help you identify areas that need improvement.
An authentic brand ambassador who has a real brand affinity with your company can attract more customers who will remain rcs database loyal to your brand.
Your brand ambassador can be a celebrity, industry expert, or social media influencer who resonates with your brand's ideals.
Brand ambassadors not only extend your brand’s reach; they also increase your brand’s trust and credibility. In fact, according to Matter Survey, 69% of consumers are more likely to trust product recommendations from influencers.
So, if an influencer serves as an ambassador for your brand, they can influence purchasing decisions and inspire their audience to become brand loyal.