The Importance of SMS in the Sales Funnel

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If you offer a service, talk about how it alleviates stress or saves them time. Benefits over features example: The Momentist email talks about the end result of their content which is getting better at Instagram Stories. The Momentist email talks about the end result of their content which is getting better at Instagram Stories Tip 11: Use actionable language When people are pressed for time, they want quick answers. What can your audience do right now to improve their lives or workflow in some way? Actionable language gives them a specific path to follow to achieve a promised benefit (Tip #10).

Always include a main CTA (call to action) that specifically drives bahrain whatsapp data them to take a specific action. The CTA could be something like reading more on a related blog post, checking out a specific product page, reviewing products/services, returning to an abandoned cart or sharing your content on social media. Actionable language example: This email from Headspace is a great example of an email using an action-oriented CTA. Actionable email example from Headspace Tip 12: Personalize your message In order to personalize the message and make it meaningful, you have to know your audience.

Take time to segment your email list so you can send emails to the people who will find them relevant. Your list can be segmented by anything, including: Point in the buyer’s journey Professional title Industry Personal interests Dislikes Pain points Site activity Email open rate Demographic Age Gender Location Create variations of your message to specifically appeal to different segments so your contacts aren’t getting a one-size-fits-all message. Email personalization example: This is what a personalized email should look like. Airbnb is using data they have to send their customers a targeted, personalized email right before their scheduled trip to San Francisco.