Step 5: Distribute content
High-quality content is meaningless if it doesn’t reach its target audience. In a sea of content, it’s easy to get lost in the shuffle. is discoverable by their target audience. There are three main media groups that content marketers can use: native media, paid media, and earned media.
8 steps to build an effective content marketing strategy 2
Content creation is the most important step in a content marketing strategy.
Step 6: Amplify your content
The secret to making a product/brand go lithuania cell phone number list viral is a content amplification strategy. Not all target audiences are the same. Content that reaches key influencers within a target audience has the potential to go viral.
The first step for marketers is to identify these influencers. They are respected figures in their communities who have large followings and media audiences. They are regular content creators themselves. They have built their reputations with content that has gone viral. They are considered experts in their communities.
To get influencers to endorse and spread brand content, quality content alone is not enough. It is important to apply the rule of reciprocity, to build and nurture mutually beneficial relationships. Marketers need to ensure that when influencers share content, they also see it as beneficial to their reputation.