Many email service providers automatically clean up hard bounces. Others force you to initiate a cleanup of your email list to get rid of the addresses.
Send an email campaign targeting inactive subscribers to re-engage
Before you clean up your email list, you can separate out any subscribers who have become inactive. They don't open or engage with your emails, but suddenly they do.
Send them a re-engagement email campaign that will bring them back. In the first email, ask if they still want to hear from you.
Allowing them to click yes or no buttons will make the process easier.
Remove subscribers who click “no” and entice those who click “yes” back into your business by providing valuable information, incentives, and discounts. Nurture them back into the funnel so they’re more likely to convert later.
Top Tips on How to Clean or Purify Your Email List
Top Tips on How to Clean or Purify Your Email List
If you've never tried cleaning your email list, there's no time like the present. We've compiled my top tips for ensuring you're doing a thorough job.
1. Start scrubbing your most active email lists – but don’t forget your other lists
Always start with your active lists – the ones you hear from regularly. If you took our advice and segmented your list, you may have several different lists, so go through them systematically.
2. Start cleaning up duplicate email addresses
People often forget that they signed up for an email list. Then, when they come across a website again in the future, they sign up a second time.
Remember what we said about ROI? Duplicate email addresses reduce your return on investment. Remove duplicates so you don't send duplicate messages and your email list doesn't get too big.
3. Find “spam” email addresses and remove them from your email list
You probably already know how to identify a spam email address. Even as a consumer, you probably get a lot of emails from fake addresses.
The following random, imaginary examples offer some insight:
However, you don't have to do this manually, as we'll discuss later. Automatic removal of spam or fake email student database addresses can make email list cleaning much more efficient.
This is a big deal. If someone tells you they don't want to hear from you, respectfully ask them to do so ASAP.
It's like those annoying telemarketing calls. You told them you didn't want them to call you, but they did it anyway.
Would you ever buy a product associated with that telemarketing call? Absolutely not. Even if you decide you would love the product and pay millions of dollars for it, your policies may prevent you from putting the money down.
People have the same opinion about emails that come unsolicited from a company.
5. Fix obvious typos
If the email list is short enough, you can often find typos manually. For example, is easy enough.
How to manage and engage your cleansed email list
How to manage and engage your cleansed email list
Now that you know why cleaning your email list is important, let’s discuss how to start a clean email list from scratch. The harder you work from the beginning, the cleaner your list will be.
1. Turn your website visitors into new leads with Hello Bar + an amazing lead magnet
Start with a great lead generation strategy. Bring in people who legitimately want to hear from you by presenting a clear offer and making it compelling.
Use Hello Bar to create an exit intent popup — also called a page takeover. It takes less than five minutes to set up.
Add your lead magnet to the headline and include a positive, exciting call to action.