Why should I create personas

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What is the difference between persona and target audience? There are big differences between the persona and the target audience, especially regarding the creation of each one, their respective purposes and the degree of detail. While the persona is a highly detailed resource with specific information about the ideal customer, the target audience represents a more general approach to creation. Therefore, when creating marketing strategies, it is worth considering creating a persona that is included in your target audience.

This provides more details on various aspects relevant to the belgium whatsapp data success of your strategy. How to use your personas? The main use of personas is when creating offers, determining the price of products or services, determining campaign themes and how to approach the public through different communication channels.

? Persona creation is an exercise in creativity that the entire team can undertake. Through it, you can understand which mental triggers have the greatest impact, in addition to clearly understanding which offers the public cannot refuse. In addition to being useful for designing projects in the short term, the persona serves to determine the creation of new solutions that are aligned with your customers' needs.