You can use an exit-intent pop-up to promote your lead magnet, offer a discount code, or provide another incentive for people to join your email list. Make sure the offer is different from what visitors have already seen on the page.
For example, if a traditional lead magnet didn't work, try offering free shipping.
Additionally, the design and timing of an exit intent popup is an important factor in its effectiveness.
The pop-up should be visually appealing but unobtrusive. It should also integrate with your website's aesthetic while capturing attention with concise and compelling copy.
Community is important in the marketing space. You want your existing customers or clients to feel like they are a part of your brand. When customers feel a sense of belonging and connection to your brand, they are more likely to willingly subscribe to your email list to receive regular communications and content.
You can encourage your audience to participate in creating your brand story. Run social media contests that encourage truemoney database users to share photos or videos using your products or services.
GoPro is one of the best examples of a brand taking this approach . The company has a habit of collecting a lot of user-generated content (UGC). In other words, it gets its customers to send them footage of themselves using GoPro products.
The company's Instagram page isn't the usual, carefully curated page associated with most large companies. It's full of real images.
GoPro Instagram picture
To emulate this, start by identifying the platforms where your target audience is most active. Many social media platforms offer built-in group features. You can create a forum, membership site, or other dedicated community for your visitors.
And don't forget to promote your email list. Within a group or forum, you can pin a welcome post that outlines the benefits of joining your email list, offers exclusive content, or discounts tailored to your group members.
13. Make your email list feel special with “email-only offers”
Exclusivity is a great marketing technique. It's also a psychological principle — one you see working in high schools everywhere.
Remember the popular kids? They were envied for their exclusivity . Whether you were part of that crowd or not, you remember the power they had over others.
Even as adults, we crave exclusivity. We want to know that we are getting things that others don't have.