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Therefore, having a content marketing strategy is essential. Customers and potential customers love finding their own solutions. When your brand, through relevant and engaging content, improves their lives in a meaningful way, you achieve a positive association. interactive content responds to user concerns throughout their journey (including success stories that trigger the purchase decision), do you create a memorable experience.

Therefore, producing relevant and optimized content for a customer bosnia and herzegovina whatsapp data acquisition strategy is an effective way to build a lasting relationship. To be a customer, someone may have had their first contact with your brand through a post on your blog that they found on google, for example. After that, that person was nurtured by the materials you produced until they developed a level of trust sufficient to finalize their purchasing decision.

Align with the new inbound marketing methodologyin , the classic sales and marketing funnel began its own transformation into the customer-oriented cycle. Today, this is known as flywheel. This new approach, created by hubspot (the same authors of the inbound methodology), puts customers at the center and focuses on loyalty. Therefore, it fits much better with a fact detected by hubspot itself: customer recommendations and word of mouth are the factors that most influence the purchasing process.