HubSpot Privacy Policy
Image via HubSpot
9. Use your creativity and name your “Newsletter” something more interesting
The word "newsletter" makes me think of those long, boring letters people used to send to family members during the holidays. Who knows? Maybe they still do that.
You can be more creative. Come up with a title for your newsletter that makes people laugh or reveals a hint of your personality.
For example, let’s say you own a tattoo parlor or sell tattoo-related equipment. You could call your newsletter The Weekly Ink. It’s a play on the word “ink,” which is used for both writing and tattooing.
Use your creativity and name your “Newsletter” something more interesting
You get the idea. Even if you don't want to use something unusual, you can call your newsletter a bulletin, alert, bulletin, note, dispatch, or something else that will catch your audience's attention.
10. If you have an e-commerce store, offer a discount for visitors who sign up for your list
If you have an e-shop, offer a discount for visitors who sign up for your list
Lead magnets aren't always informative, educational, inspiring, or entertaining. Sometimes they'll help your subscriber save money.
Offering a discount on your e-commerce products can make your offer much more compelling. ButcherBox, a subscription meat service, does this especially well with an exit popup.
Instead of using the typical percentage or dollar discount, ButcherBox promises free ribeyes and bacon for signing up. Who advertising database could resist—unless you're a vegetarian, of course, but then you wouldn't be in the company's demographic anyway.
You can promise a discount coupon for a subscriber's first order or a $10 gift card. Use your imagination.
The footer is another great place to put an opt-in form. People who scroll all the way to the bottom of the page won’t have to scroll back up if they want to take you to your lead magnet.
If you visit stock trading expert Timothy Sykes, you will find a lead magnet offer and registration form in his footer.