Digital transformation is more than just using SaaS and hoping that success will come effortlessly.
Organizations that successfully invest in and drive digital transformation are those that are addicted to growth and willing to put in the time and effort to make internal changes.
This is because technology does not wait. It is always evolving and society follows the new possibilities.
This factor makes companies need to start thinking from the inside out. How can I put the customer investor data at the centre of my strategy? How can I improve their experience? What change is needed to improve retention? How can I listen to my customers and give them value back?
These questions linger in the minds of leaders responsible for digital business transformation and keep them up at night. And they really need to be considered.
Companies that decide to migrate to this new model have to change the way they operate and the interaction of their functions.
This is especially necessary in the SaaS model, where technology is a central point and the impact is perceived more strongly.
A new business model
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