We created our new email collection templates with conversions in mind.
Whenever we release a new tool, template , or service to our community, we are committed to ensuring that it is high quality and delivers some serious results. We don't want to mislead you with extra bells and whistles if they don't actually do anything to increase your conversion rate or drive better results on Hello Bar.
To make sure these email collection templates are worth it, we did a lot of research.
We looked at all the hundreds of thousands of pop-ups our Hello Bar community had created and explored what worked best. Did some colors convert better than others? Did rounded buttons perform better than square ones? What image style converted best?
Through this research, we learned a few things. The most important thing: there is no one-size-fits-all approach. The pop-ups line database that converted the best were those that were tailored to the website they were used on.
With that in mind, we knew we needed to offer many more templates with a much wider range of designs. Our goal was to create a library of templates that anyone could open, look at, and in about 30 seconds identify a popup that suited their specific needs and website design. The simpler the better.
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In our research, we also found that, in addition to that, the highest converting pop-ups were the ones that used lead magnets.
What is a lead magnet? A lead magnet is a valuable asset that you offer for free to convert prospects into customers. You’ve probably downloaded one yourself – here are a few examples:
E-book or recipe download
Checklist or instructions
Coupon or discount code
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When looking at the pop-ups used in our community, we found the following benefits of using lead magnets:
Pop-ups that offered guides or other informative downloads achieved conversion rates between 1-3%
Pop-ups that offered coupons, free shipping, or other discounts had a conversion rate of 5-10%
Interactive pop-ups, such as those that used a lead question feature or that directed people to take a quiz, converted 15-30%
With these statistics in mind, we knew having a lead magnet was vital. So we wanted to make creating pop-ups super easy with these built-in lead magnets.
In this roundup of templates, you'll find designs and headlines that feature all kinds of lead magnets, from free trials to Instagram guides.