Google Keyword Planner Tool

[kexej28769@nongnue]

Between mid-January and the end of May, we wrote 55 blog posts, each containing 55 unique keywords. Of these, 50 blog posts ranked in the top 100 of Google results.

We then paused and took a snapshot of each URL's Google ranking position for its target keyword and its corresponding organic difficulty scores from Moz, SEMrush, Ahrefs, SpyFu, and KW Finder. We also took PPC competition scores from the Keyword Planner tool.

Our intention was to draw a statistical correlation turkey number data our keyword rankings and each tool's organic difficulty score. With this data, we were able to report on how accurately each tool predicted where we would rank.

On a positive note, this tool seems to be very reliable with low difficulty scores (consider strict clustering for low difficulty scores), and matches all 50 keywords.


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Before you ask, yes, SEO companies still use paid competition data from Google’s Keyword Planner Tool (and other tools) to estimate organic ranking potential. As you can see from the scatter plot, there is actually no linear relationship between the two variables.

Google Keyword Planner Tool Organic Difficulty Prediction

SEO agencies are still using KPT for organic research (you know who you are!) — let this serve as a warning: you need to evolve.

Summary of Test 1