Among the Star Wars real-time marketing posts that everyone is tired of seeing, Kadıköy Municipality, which has become a phenomenon with all its social media posts, has done a shining job like a star.
Turkcell
You probably know İsa Sezeroğlu's austria phone number library waterfall video. He became a phenomenon on social media with a short video in which he said, "No need to explain, you see!" In fact, the Elazığ governor's office took action on this issue and said to İsa Sezeroğlu, "Come to Elazığ" for the city's promotion days. Turkcell also used this video to explain how wide the coverage area is.
Migros
Migros successfully turned the next crisis into an opportunity. Migros took advantage of the photo that was shared on social media of Fenerbahçe's former coach Vitor Pereira's difficult situation with Migros bags in his hand on a day of heavy rain.
IKEA
In one of the latest episodes of Master Chef, judge Gregg Wallace criticized the dish made by Malaysian contestant Zaleha Kadir Opin in a very harsh manner, as we have come to expect. Opin presented a dish called ‘chicken rendang’ along with ‘nasi lemak’, a type of rice dish unique to Malaysia. Wallace said that the chicken was not crispy enough. When another judge, John Torode, made a similar comment, the incident quickly caused a stir on social media. Some brands also turned this interesting discussion on social media into an opportunity by displaying successful real-time marketing. The most important of these brands was IKEA Singapore.
IKEA Singapore made a reference to the controversy surrounding the Master Chef show by posting an ad for a wok on its Facebook page, saying, “It tolerates everything. Except for ‘crispy’ rendang.”
Successful Real-Time Marketing Examples in Recent Years