Influencer Marketing for Lead Generation

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email-customer-journey-example-retention-stageIn the below retention email, Silly George reminds the customer that they’re probably due for a “top up.” This inspires the recipient to take action and make a purchase – and therefore remain a customer. During this stage Prose might also send emails with tips on lash care, as well as how-tos with other beauty advice.email journey example retention stage reminder7. LoyaltyLoyalty is a stage that often gets overlooked because it can feel a bit abstract. But it’s in this stage that you create repeat customers.

In the loyalty stage, emails focus on rewarding long-time customers cyprus whatsapp data and reinforcing their positive experiences with your brand. This is the phase where you can deepen connections and encourage advocacy.Key loyalty email types include:VIP offers or early accessMilestone celebration emailsLoyalty program updatesOnce again, think of this as a proper life relationship, where you want to show gratitude so that each person (that is, each customer) knows that they are appreciated, and therefore they will hopefully appreciate you in return (buy continuing to do business with you!). So if you own, let’s say, a coffee subscription service, you could send an email thanking a customer for their one-year anniversary with an email subject line saying “Here’s a special gift for being with us: $10 off your next order.

”Not only have we tackled the loyalty stage here, but also retention. Check and check!The below email journey example goes the milestone route, making the customer feel extra special. The company does so by wishing the customer happy birthday and offering them a special discount. As part of the loyalty stage, Cuyana could also send an in-store event invite or a special product perk for long-time clients.email-journey-example-loyalty-stageProse moves on to the loyalty stage in this customer journey email example, which offers an extra gift as part of the loyalty program.