Be even more careful with language getting the

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The results collected by respondents help us reflect on communication strategies at this time. See: % argue that companies should communicate their efforts to face the pandemic, making it clear how they can be useful in this situation; % also agree that brands should avoid exploiting the scenario generated by the coronavirus to promote their image; % of participants believe that companies can serve as an example, promoting necessary changes; % expect brands to help their consumers during the crisis period; % want organizations to face the pandemic head on and demonstrate that it can be defeated; % believe that companies will seek to explain and inform through content;% want managers to reduce anxiety and understand the new needs of consumers;% want businesspeople to adopt an optimistic stance and seek unconventional solutions.

language right is essential for a content strategy to really deliver czech republic whatsapp data results. Now, however, due to the seriousness that the crisis demands, we need to be even more cautious. People are very sensitive and any shadow of contempt or irony in the face of the situation can severely affect your brand's reputation. Exercise your empathy although data provides us with valuable information, we cannot leave empathy aside.

The relevance of content is also strongly linked to the ability of companies and creative professionals to put themselves in the shoes of the people with whom they intend to communicate. This is important, especially in a time of great sensitivity like the one we are experiencing. Regardless of your area of ​​activity, the most important thing now is to maintain a relationship with your audience — and the best way to do this is to stay relevant.