Let customers check out as guests to reduce abandoned checkouts and improve ecommerce optimization
We touched on this briefly earlier, but it deserves special attention.
When you require customers to register as members of your site before they can buy something, you put additional hurdles in their way. Now , they have to confirm their email addresses, fill out more form fields, and spend more time.
Moreover, you are asking for information that is not strictly necessary for the transaction. That is why GDPR exists. Consumers want more control over how, why and when their personal data is collected.
Allow potential customers to shop as guests. You will significantly improve your conversion rates.
Images sell the product. So do videos.
Part of eCommerce optimization revolves around giving your customer every excuse to buy. A detailed description linkedin database can help, but there’s no substitute for a visual evaluation.
You don't need an expensive setup to take good photos and videos. Check out Etsy for great examples of product photography done on the cheap.
etsy ecommerce optimization
Ask customers for product reviews to increase ecommerce social proof
Social proof is essential for ecommerce optimization. If you want people to buy, you need to show them that other people have bought – and loved – your product.
Consider adding an email confirmation request for an honest review . Include a link back to the product page and, if necessary, detailed instructions for submitting a review.
Some customers won't even read reviews. They'll simply see that your product has a decent star rating and a few reviews.
Use simple forms to increase ecommerce conversion rates
No one wants to fill out a form with 100 fields. If you ask for too much information, you will take up more of the customer's time and require more of their personal information.
Ideally, only ask for the minimum information needed to complete the transaction. You will also want a name and email address to proceed.
Always show the contents of your shopping cart
Page design can also help improve eCommerce optimization. If you always display the quantity of items in the shopping cart, you are constantly reminding the consumer to make a payment.