It is crucial to know what the target group needs in order to build trust in the B2B brand. Information on the use of cookies and the data collected in forms is also crucial. GDPR rules must be observed, as must user needs. The way in which a B2B website or an online shop for B2B companies generates trust must be conceptually worked out from the start. This should also be incorporated into the structuring, design and text creation of websites from the outset.
Trust works both consciously and subconsciously.
Jens Stolze, creative360
Trust is not only achieved through clearly visible signals, but italy phone number list also through the type of web design, the structure of the website, the style of the texts and the imagery.
Any information that ensures openness and transparency contributes to trust. The famous gut feeling also plays a big role online. If even the smallest thing gives the user doubts, they will leave the website or the B2B online shop. It is difficult to say whether they will come back later.
The aim is therefore to provide all signals and information that build or maintain trust. This depends on whether an existing customer or a new customer visits the website or shop. This is particularly challenging when it comes to acquiring new customers. While people had little trust in online shops and online services in the early 2000s, this basic trust is at a very high level in 2021.