Gartner survey that examined the software purchasing behavior of small and medium-sized business owners over the previous 12 months. The field study was conducted online between July and August 2018 among 420 participants in the US, Germany and France.
Small and medium-sized companies were selected based on the number of employees and revenue in the denmark telegram data 2017 fiscal year. They also had to have purchased at least one software solution worth at least USD 5,000 in the last 12 months. Participants had to hold at least the position of office manager and have influence over the purchase of software in their company.
The study was developed jointly by Gartner analysts and the Primary Research Team for Digital Markets.
Disclaimer: The results do not represent “global” results and do not speak for the entire market, but represent the market climate of the participants and companies surveyed.
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