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Email newsletter . For newsletters, the plan may contain more sales letters, because the audience is used to receiving promo codes, discounts and information about promotions. But it is important to maintain a balance. You can make selections of products based on past purchases, keep up to date with product updates or send a digest of published articles.
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Select topics and formats
To create a plan, look at the data you've collected in the previous steps. If you're starting a blog, you can evenly distribute each type of content across the schedule and then see what resonates with your audience.

Track statistics
Analyze published posts: track statistics, coverage. Later, when creating bulgaria phone number list content, you will know what worked better and what did not. Thus, each subsequent content plan becomes more and more effective.

Types of content plans
The design of a content plan depends on the scale of the project and how comfortable the team involved in creating the content is using it.

Tables
This type of content plan is the most popular. The plan is usually made in Google Sheets and is provided to team members. It works as a visual calendar, in which you can write out in as much detail as possible where, when and what posts you plan to publish.

Categories and topics
These are rather assistants for the main detailed content plan. If you have a complex product or a large project, you can introduce several headings that will reveal the company's services.

A topic plan is your ideas for future posts. For example, you can keep it in notes, a closed channel, or any other file. Later, you will refer to the topic plan and choose what can be written down in the content plan.