Expectations of the workplace are increasing significantly with new technological developments. In the "Workplace of the Future 2017" study by IDG Research Services, over 1,500 companies and employees were asked about their ideas about the workplace of the future. The results show that employees want new working time models, home office or remote work, and more mobility. The workplace of the future is flexible and no longer tied to a specific location; the usual office and fixed workplace are becoming rarer. Over 80% of employees see room to improve their technical equipment at the workplace, which also includes IT equipment.
CRM software is a necessary standard in today's working world. By using CRM software, customer management can be carried out more quickly and the quality can be significantly improved. A CRM system promotes customer satisfaction and loyalty, which optimizes sales and profitability. CRM software from the cloud also offers great advantages when visiting customers. All customer data and processes can be viewed and updated on site. With the increasing number of virtual teams, cloud software and mobile access will become increasingly important.
Users are 22% more satisfied with their current CRM software and are not interested in an alternative
The good news for CRM software providers is that 58% of companies are interested in investing in (new) customer management software.
CRM Software Trends 2019 in German SMEs
In SMEs, software selection and implementation often becomes a problem and is one of the reasons for the low number of users. However, according to our survey, there is definitely interest. Companies often have difficulty defining requirements for software and determining the functions required. This also fails due to a lack of IT skills and specialist staff as well as a lack of change management skills at manager level. In some cases, the one-off acquisition costs for software are also high and the risk of a bad investment deters companies. This is where cloud software can help. The costs are incurred on a monthly basis and the software subscription can be canceled.
25% of SMEs do not use software and are not interested in investing in it. We wanted to know from israel telegram data israel telegram data Nils Hafner why he thinks this reluctance to use software is the reason: "Basically, there are two reasons for this: previous solutions have worked well internally and the advantages that competitors enjoy through better solutions are often not easy to see from the outside."
After all, companies are 22% more satisfied with their
30% of SMEs only consider free CRM software
56% of SMEs would pay less than 50 euros for software. A full 30% of participants would only use free CRM software . This is 15% more than last year.
CRM Software Trends 2019 in German SMEs
Especially in the SaaS market for CRM software, there are many providers who offer a free version. This is usually limited by the number of users and/or the range of functions. For startups and very small companies, the free version is often sufficient.
Larger companies tend to use these versions to get an impression and compare different solutions before purchasing.
Data protection under German law is more important to SMEs than the price of the software
The majority of companies are willing to pay more for German software and data protection under German law.
CRM Software Trends 2019 in German SMEs
International or American cloud providers often have advantages over German manufacturers in terms of price and sometimes also in terms of the range of functions.