The more processes are to be supported by automation in the future, the better they must be adapted to the structure of the software. Before a software is shortlisted, a selection should be made as to which processes should be automated with it. The structures must be in place before implementation so that the software can be used to its full extent from the very first minute. This applies not only to the structure of the relevant teams, for example, but also to the necessary metrics. Ultimately, companies must also be able to measure the performance of the new software.
Customer Journey – Center of Marketing Automation
The customer journey is still the focus of efforts in the age of automated sales processes. Whereas previously korea telegram data there was talk of 7 touchpoints that a customer needed before a sale was made, today there are between 14 and 20. The changed customer behavior and unlimited research options give interested parties the opportunity to be active in their customer journey around the clock. Marketing automation has the ideal solution for this situation: visits can be registered automatically around the clock, progress in the customer journey can be determined and customized, individualized messages can be sent to the channel that is currently relevant to the potential customer, even outside of business hours. Marketing automation gives companies a tool with which they can take advantage of the spontaneity of interested parties and make them an ideal offer exactly when they are most interested in it. Touchpoints can therefore be designed individually and in real time