Conversion – a magic word in business. It means “expected effect”, for example: purchase decision . To be successful, you need to know what conversion specific sales activities can bring. Over the years of work, I have gained the conviction that the highest conversion is provided by direct meetings with customers. Even now, when I use online tools very actively, over 70% of purchase decisions are made after a meeting in the so-called real world (although all online activity is very helpful here, especially as a sales support tool, primarily Social Media ).
I never recommend going into a meeting blind. So-called cold calls have the lowest conversion. You have to plan a meeting with the client and let them prepare for it. Then we build a completely different ground for a sales conversation. So my recommendation is simple: do everything you can to lead to a meeting.
The main sales process should be conducted during a meeting, b australia telegram data ecause then there is the greatest probability that the customer will tell us what else he can buy ( cross-selling, up-selling ), and we will have the opportunity to dispel any doubts. If I had to point out one sentence that you should remember from this post, it would be: "meetings, stupid!" No offense J
Fourth: sales meeting.
I am listing the sales meeting itself at the very end because of the necessary preparations, without which the risk of failure increases many times over. I hope you have read the previous paragraphs carefully. During trainings I am asked about one magic selling technique . Of course, it is a tempting question. My answer has been the same for years: there is no one miracle technique, but you must remember: