How to support e-commerce scaling?

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The enormous work of scaling the business required a concomitant transformation of the online trading infrastructure. It was necessary to take on a lot at once.


solution to the problem of multi-sites – increasing the efficiency of administration of a group of sites that previously operated on several national domains;

creation of e-com architecture that supports latvia mobile database multilingualism for b2b and b2c sites and high data exchange speed;

creation of a unified system for localization, storage and administration of data.

In parallel, various “features” were developed, such as, for example, a microscope configurator. This allows the buyer to independently assemble the product as a DIV constructor, removing the issues of component compatibility beyond the interface. The implementation was done both on the 1C side and on BUS.

Despite the complexity, the tasks were solved step by step.

At the first stage, a new version of multi-site was organized on the Bitrix Framework. It has the ability to create and support an unlimited number of sites on the basis of one copy of the product (one administrative panel), thereby significantly reducing the amount of time and resources for their moderation and updating. Multi-site is implemented separately for b2b and b2c segments due to differences in architecture, sales technologies and marketing activities.

The next step was to add multilingual support (currently 27 languages) to the wholesale and retail sites on the new architecture. Since the translation problem was closely related to the catalog structure, and for marketing reasons it could not be unified, we eventually came to the following solution : 1 language ⇨ 1 site (in Bitrix terms) ⇨ 1 product catalog with SKU within one domain. Multilingualism was first tested on the b2b segment, and then brought to b2c. Now the architecture allows you to deploy a new, for example, Mexican, version of the site in just 3-4 days, of which 1 day is the launch of a working site with products, the rest is translations/deliveries/payments. Moreover, the lion's share of time is spent on translation