increase the level of customer loyalty;

[Joywtome231]

Sometimes, the person or team that will be responsible for implementing these recommendations is also indicated here.

How to compose CJM
To create a Customer Journey Map, you first need to define the goals of this work. Answer the question of what result you expect from implementing a customer journey map in your business, who will use it and how.

These could be, for example, the following goals:

increase sales conversion;
increase the number of repeat purchases;
reduce user churn rate;
simplify the purchasing cycle, etc.
Before you start working, assemble a project team of all interested team members. This egypt phone number list could include, for example, a sales manager, a marketer or product manager , a UI/UX designer, a web analyst, delivery service specialists, and customer support. These people will develop the CJM. Here are some tips on how to do it better.

1. Collect data about your audience
CJM requires information about how customers make choices, how they act at each step of the way when working with both your company and competitors. There are several ways to collect this data:

Interact personally with representatives of the target audience and observe how they interact with the product.
Order marketing research from an agency, for example, a series of focus groups or interviews with users. You can also involve mystery shoppers.
Place a questionnaire on the website or distribute questionnaires at the checkout counters.
Go to CRM, study customer cards, telephone conversation records and email correspondence.