GTP-4: the new search engine?

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So, do you need advice on creating advertising campaigns ? Don't hesitate to contact us! We have a team specialized in Paid Media that will help you achieve your sales goals for these holidays.Welcome English-speaking friends to our new article. Over here we’re still emotional after Argentina’s triumph in the World Cup. With tears in your eyes and bellies full of beer and fernet, we’re back to work.

A new year is coming and with it, new challenges. We know that our industry is always changing. In fact, we could characterize it as Zygmunt Bauman would characterize modernity: liquid. It slips through our fingers, transforming at a dizzying pace. There are always new tools to learn to use, new platforms, dynamics, exit mobile number database algorithms. But we should not be discouraged, all it takes is a little intelligence and willpower to keep up.

So let’s break down some of the trends that are projected for this 2023 so you can prepare for this challenging year ahead.

THIS
This is one of the most discussed trends for the coming year. GPT-4 (Generative Pre-Trained Transformer 4) is a tool developed by OpenAI, an artificial intelligence research organization. This tool is programmed to understand and generate natural language from content available online. Due to its enormous effectiveness, it is already being used to automate many manual processes in digital marketing, not only content writing.

GTP-4 is very useful for generating answers to specific questions such as “what is a CRM?”, summarizing articles and long texts and translating into hundreds of languages with great precision, but it is also very effective for generating code and helping to solve technical problems that can take programmers days in a matter of seconds.