Because of this, some believe that GTP-4 will completely change digital marketing, especially SEO, eliminating the need for millions of jobs. Others argue that it will worsen SEO and the reliability of results since GTP-4 does not cite sources: just because content is uploaded to the internet does not mean it is true. No matter how sophisticated the tool, discernment is not so easy to program and there’s a risk that it could exacerbate the misinformation that already abounds in our fake news era, where Tik Tok is quickly becoming Gen Z’s favorite search engine.
We are already seeing how the younger generations find your mobile number database lose the ability to seek out information: they type in their question on Google and only read the preview of the answer, they don’t even enter the site, where they might find that two paragraphs later what they just read is disproved.
On the other hand, the texts that GPT-4 produces are very well written, but not very… interesting? Let’s say that if we need to write an article on “How to set up Google Analytics”, GPT-4 could be useful to us because the tool can write that text quite accurately and in less time. Now, if we want to know what it thinks about the Elon Musk-Twitter controversy, it’s not going to be very enlightening.