Nike: playing for the team

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As Laura Durán, marketing director of IKEA Spain, explains: “ #YoMeQuedoEnCasa is a movement that was born in people’s homes and it is to those homes that we want to pay this small tribute. We invite everyone to see their homes from a different perspective and turn them into a place where, during this time, we can live new experiences together.”


To help its customers maintain fitness and morale brazil mobile database during the crisis, Nike made club workout subscriptions free for a limited period, offering fans of the brand exclusive access to training, health and fitness content.

Nike also extended its message of staying healthy during the pandemic to its podcast. As the pandemic persists, Nike continues to maintain a strong sense of brand loyalty and its collective efforts have also helped mitigate its dwindling sales in China. Ultimately, the message “play inside, play for the world” appeals to a sense of collective solidarity as the solution will be found by playing as a team.


Puleva: double coffee
During the pandemic, the Puleva dairy company pledged to offer free coffee with milk to healthcare workers. The company set up a space to centralize requests from hospitals and process shipments. The product offered was ready to drink and did not require refrigeration for storage. In this way, compliance with all hygiene and health recommendations was ensured. Wonderful campaign.