Social media mainly used for reach and branding
In addition to the organization of social media, we also looked at its use. In other words: for what purpose do companies use social media and to what extent is the achievement of these goals measured?
Main objectives
Social media are used by 84% of companies for 'reach' or 'branding'. It is striking that 'customer service' (webcare) is only in fifth place. Even for companies with service-sensitive products, 'customer service' is not higher on the list. In addition, 'sales' via social media is often not a priority, other goals take precedence.
Majority of companies do not measure whether their goals are achieved
57% of companies do not measure whether their goals are achieved. But the more mature companies uae telegram data become in their organization of social media activities, the more often they measure the effect of their efforts. Yet it remains striking that almost half of Social Gurus still do not measure whether their goals are achieved.
Measuring social media activity goals
Download the report
Curious about the full study? The Social Media Update 2012: 'From 'Virgin' to 'Guru' can be downloaded here:
>> Download Social Media Update 2012 (PDF)
If you want to know how social your organization is after reading this, fill in the ' Social Readiness ' model and see where you stand. Is there a gap between where you are now and where you want to go? The article ' Social business roadmap ' gives 20 tips to change towards a Social Guru.