We will always give you a lift when you need it.

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Slogan with USP: “Dracell batteries last up to 10 times longer.”
Simple slogan: “Have an idea - have IKEA.”
Positioning is a brand strategy that emphasizes its advantages, values, and achievements. Positioning creates a certain impression of the company. Its tasks are to create the desired brand image, increase customer loyalty, and show the strengths of the product or the company itself.

Positioning is implemented using many tools. This includes the company's marketing strategy, content on social networks, name and slogans, advertising, corporate style and website design.

For example, the Tochka bank positions itself as a bank exclusively for latvia phone number list entrepreneurs. At the same time, the bank is focused on its clients, treats everyone with love. And it is also a startup that strives to develop and break stereotypes. This is immediately clear, since these messages are reflected in the design of the bank's website and its slogan.

Uber
Uber is a service for finding and calling a taxi. The company was the first to come up with a scheme where people can order a taxi in the app. A person does not need to catch a car on the street or wait for an operator to answer. This is what is emphasized in this value proposition:

"A simple and convenient way to book a ride. The app also handles payments."
The value proposition can be changed as the market and customer needs change, and new competitors emerge. That's why Uber changed its service value description over time.

This app connects people who need to order a car with drivers who need to earn money. That's why Uber has offers for both passengers and drivers:

We will always provide passengers whenever you want.
Uber uses such offers to convey its value: drivers will always be able to find work, and passengers will always be able to find a car for a ride. This is exactly the case when the product meets the needs of customers.