Then with the emergence of traditional

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Before the advent of marketing, this image was formed in a sort of collective ideology, it was amplified by word of mouth and from there was born the famous "what will they say" that worried us so much when we did or said something, since our reputation or image was at stake.

The scope of such amplification was clearly limited by iran mobile database geographic and language conditions. marketing, the message began to be shaped by the marketing team, but word of mouth continued to play an important role in the world of digital reputation . It is not for nothing that it is common to ask for recommendations about a person, company, business, restaurant. Because the experiences of others serve as a guide to forming our own.

And in this sense, marketing became increasingly important, to the point of defining what was and was not talked about regarding a brand. For example, the team would upload the message to the media and the theme would be established: “ Coca Cola refreshes better ”, “ Rexona does not abandon you ”, “ Red Bull gives you wings ”, among other phrases that you will surely remember right now.