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By Urko Rodríguez
By 2025, Amazon will continue to be the giant of this sector par excellence, followed by Alibaba, which has gradually gained ground to become the second most valuable marketplace. But if we talk about visits, behind Amazon is undoubtedly the famous eBay, which was accessed by 1.2 billion users per month.
However, the marketplace sector is not only made up of these three giants, but there are others that have managed to hold their own and remain competitive in such a saturated market. We even find new additions that are predicted to have a great future.
Be that as it may, in this article on marketplace trends for 2025 we review the most important ones without forgetting any of the most important marketplaces worldwide so that you know how this new year is coming in terms of marketing , sales and customer service trends.
Do you want to know hr directors email list the 165 digital marketing trends and predictions that will change the landscape of our sector by 2025 ? Click here and download the free interactive ebook that we have prepared for you with all the information.
Marketplace trends you shouldn't lose sight of in 2025
Amazon Ads comes loaded with new features
In October 2024, Amazon announced three new advertising developments for advertisers, and all of them are so interesting that we are sure they will become one of the marketplace trends for 2025 on the platform.
Let's start with the first one. As you may already know, Amazon DPS is the programmatic advertising tool developed by this marketplace with which you can manage your campaigns of this type in different environments of the Amazon ecosystem, as well as on other external platforms. Recently, Amazon has been working on it to offer advertisers a more agile experience in managing their campaigns and more intuitive and effective tools. Therefore, you can now find a much simpler user interface, optimized tools and much more data and information. In addition, advertisers will also be able to make much faster and more accurate decisions. And although it is already available in Spain, in Latin America it has only been launched in Brazil and Mexico, so we will have to wait a little longer.
The second new feature that Amazon Ads brings us has to do with Artificial Intelligence, specifically the launch of the AI Advertising Creation Studio . Although it is still in beta and is being tested in the United States, what we do know is that it will allow advertisers of any level to create highly professional content in a centralized way. This studio will allow brands to generate, edit and publish images and videos with AI, so it can serve as inspiration or to speed up the entire creative process. In addition, this tool is connected to the Amazon Ads creative resource library, so you can save thousands of creations.