development of an affiliate program to attract clients

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Develop a general plan of action. Strategy involves formulating a general plan. Specific actions are thought out within the framework of tactics, but for strategy it is enough to define the key directions for implementing the idea.

For example, after conducting a SWOT analysis, it becomes clear that in order to attract new clients, the strategy should include the following areas:

gaining an audience of foreign competitors who have left the market;
creation of a bonus system for new clients;
Set the criteria for evaluating the strategy. Determine how you will measure progress — the effectiveness of the strategy. Choose KPIs that will help you track how well the strategy is achieving its goals. These could be the number of new customers, their satisfaction level, or conversion to sales.

Reports and dashboards are also used to evaluate the strategic plan. They help visualize senegal phone number list information to quickly assess the current state of affairs. The progress of strategy implementation is also monitored during conference calls . During such meetings, you can review reports, discuss KPIs and results, find problems and ways to solve them.

It is convenient to use the Balanced Scorecard method, it allows you to evaluate the strategy from several angles. The method takes into account not only financial indicators, but also customer and employee satisfaction. This helps to understand how the strategy affects different areas of business.

A good strategy is carefully thought out. Therefore, it is developed by experienced managers, based on collected data and tested hypotheses.
How to determine tactics
Break the strategic goal into stages and tasks. This will help you better understand what exactly needs to be done to achieve success. To do this, decompose : divide the goal into stages and formulate specific tasks at each stage. You will get a specific tactic with clearly described actions to achieve the goal.


For example, if your strategy is “Increase the number of new clients during the year through a bonus system, loyalty program, and gaining an audience of foreign competitors,” you can set the following stages and tasks: