History of interaction with the company

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For example, clothing stores care about a person's parameters, auto repair shops care about the brand of the client's car, and online courses care about hobbies and common interests. However, if we generalize, all the information that is usually collected about each client can be divided into three categories.

1. Personal and contact information of the client
Personal data. This includes:

full name;
floor;
age;
date of birth;
floor;
contact information - email, phone number, social media accounts;
place of residence;
user communication preferences.

With this data, the company can address the customer by name, send holiday vietnam phone number list greetings, and notify about special offers. Customer contacts are collected using various methods on a regular basis.

This data includes information about:

all purchases and customer activity (including how much money a person spent);
status of the current order;
number of site visits, purchase history, participation in promotions, and so on;
frequency of requests.
For example, knowing that a customer has purchased several products from you in one category, you can offer them relevant related products. Interaction history helps to categorize customers and create personalized offers, which increases the chances of repeat sales after the first interaction.

Among other things, such data is used to calculate unit economics and the value of a customer for a business: how much money a user brings to a company over the entire period of interaction with the company.