Using the same banner over and over again

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Even if you created a banner that brought you great results, sooner or later you will face the fact that its effectiveness will fade. For success, it is important to periodically conduct a/b testing of new creatives. What does the perfect banner look like? An effective banner that will meet your needs should meet the following points: Be readable In addition to the fact that by closing this item you will successfully pass moderation, users will be grateful to you for the fact that they can easily read the advertising text banner .

Use pleasant colors It is better to avoid sharp and Jamaica cell phone number list colorful tones in favor of something calmer. Do not forget to combine colors and highlight active elements. Text There shouldn't be too much or too little text, it should be enough for the user to grasp the essence and understand the purpose of emotional advertising . Target audience compliance Before creating a free banner, conduct an analysis and find out who your main consumer is. After all, it is for him that the advertising banner is created . The setup process It happens in several stages, but the first thing you need to do is go to Yandex Direct and click the plus button.

In the list that opens, select "search banner". Setting up Yandex Direct Then we give it a name and write down an active URL link to your resource. After that, we proceed to setting up the display schedule. We set the necessary options: display time, duration, days, etc. This point is very important, but, again, it depends on your target audience, since the banner ad can be displayed at a time when your potential users are not online and are not looking for information. Without leaving this window, you can set up rates in Yandex Direct .