A company that specializes in the production and supply

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Real-life example: a company has lost 30% of its customers in the last year. The manager wants to understand what led to this and find a way to regain the position.

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Example of a potential problem: A new product is planned to be launched, but there is a risk that it will not generate profits during the first few months. The manager is looking for options to prevent this scenario.

After the problem is formulated, it is written into the fish's "head". This is an important stage, since without understanding the problem, further analysis is meaningless.

Next, you need to assemble a working group. It is worth including people germany phone number list from several departments to look at the problem from different angles. For example, sales, marketing and logistics specialists.

Let's try to build an Ishikawa diagram using this situation as an example:

of electronics faced the problem of frequent product returns. Over the past three months, the number of returns has increased by 30%. The manager decided to find out the reasons for this problem using an Ishikawa diagram.

To analyze the situation, the manager formed a working group. It included a quality manager, a chief engineer, and a customer service specialist. Together, they identified and formulated the problem for the Ishikawa diagram:

"30% increase in electronics returns over the past three months."


Identifying the root causes
At this stage, you need to identify 3 to 6 key factors that influence the situation. The choice of factors can be based on the specifics of a specific problem or rely on standard categories.