The popular fast food chain took advantage of this

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By placing an upside-down giant container of its green smoothie so that it seemed as if the drink was dyeing the water. Another great example of combining a brilliant idea with a good joke is the campaign of a German employment agency. It placed stickers on the sides of various vending and drink machines, ATMs, photo booths with life-size photos showing that there were real people inside the machines doing certain things. These photos were commented on with the words "Does your job suck?" and an incentive to take up the agency's offer.

"The Gossip Effect". A person saw an interesting advertisement Iran cell phone number list on the street or came across a very funny advertising text in an unusual place. Will he tell his friends about it? Share it on Facebook? If it was really funny and surprising, then it certainly was. Thus, external marketing is combined with word-of-mouth marketing, in which the most important thing is to convey information about a product or brand by word of mouth from consumers themselves. Media noise - is it possible to find information about a new billboard or commercial of a particular company in newspapers or on websites? Of course, no, the media do not write about things that are completely indifferent to people.

With ambient marketing, things are different. Interesting advertising campaigns carried out in the form of exciting events are a very media topic, so they are often described by journalists. Thus, you can get completely free advertising, which would be unattainable in the case of traditional advertising forms. Place matters according to all the rules of ambient marketing, it is necessary to use common places, often visited by people, and at the same time surprising and allowing a longer spread of the message. A great example here are advertisements in urinals or above them, a man who takes care of his needs will definitely see the message, and if it is at the same time humorous (for example, "Did you know that you are just reading this text involuntarily?"), it will definitely remain in the recipient's memory for a long time.