We also saw the first seasonally

[kexej28769@nongnue]

Things like...

Aggressive “answer” boxes. So you search for a question, and Google doesn’t necessarily just provide a featured snippet, which you can get to with a click, but rather a box that actually answers the searcher’s question, coming directly from Google itself, or a set of card-style results that provide a list of all the things that person might be searching for.
Google is moving more and more aggressively into commercial spaces, like jobs, flights, products , all these types of searches where there used to be opportunities and now there are very few. If you're bosnia and herzegovina number data or you're Travelocity or you're Hotels.com or you're Cheapflights and you see what's happening with flight and hotel searches in particular, Google is basically saying, "No, no, no. Don't worry about clicking on anything else. We have the answers for you right here."

A adjusted decline, the decline in total organic clicks sent. This was between August and November 2017. This was due to the jumpshot data set. This was at least here in the US. We don't know if this has happened in other countries. But it's definitely related because it's not something we've seen in the past. There were fewer clicks sent than before. That's quite concerning to us. It's not down a lot. It's down a few percentage points. There are still a lot more clicks being sent in 2018 than there were in 2013. So it's not like we've sunk below anything, but it's related.
The new zero-result SERPs. We saw them for the very first time. Google put them back after rolling them out. But, for example, if you search for time in London or Lagavlin 16, Google wasn't showing any results at all, just a little box with the time and then possibly some AdWords ads. So zero organic results, nothing to even optimize for SEO.
Local SERPs that address almost all website needs. Then there are local SERPs, which are getting more and more aggressively tuned so that you never have to click through to the website, and in fact, Google has made it harder and harder to find websites in both the mobile and desktop versions of local searches. So if you search for Thai restaurants and you try to find the website of the Thai restaurant you’re interested in, as opposed to just the information about them in Google’s local pack, it’s frustratingly difficult. They’re making them more and more aggressive and pushing them further up in the results.