How to speed up website loading?

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The speed of loading websites is a very important factor, as Internet users expect instant access to information and smooth work with websites . Website performance, especially for custom websites , is no longer just a technical detail, but is absolutely essential, especially for online businesses. Recently, new technologies and standards have been coming onto the scene , changing the rules and forcing web developers, designers and website owners to keep up with increasing demands. If you are interested in website management and are wondering how to speed up website loading, this article will guide you through the procedures that will allow you to not only speed up your website, but also optimize it for the increasingly demanding requirements of users.

Why is website speed so important?
Website speed is crucial for traffic and success. In an online world where every second counts when a user chooses you, optimizing your website and its performance is essential. Page loading speed has a Vietnam WhatsApp Number Data direct impact on user experience (UX), which determines whether a visitor stays on your site or leaves within seconds. Like bounce rate, website speed plays a crucial role in SEO , as search engines like Google take it into account when determining search results rankings. Last but not least, website speed also affects conversion rate , i.e. the rate at which visitors complete targeted actions on your site, such as placing orders, registering, downloading an e-book, or subscribing to a newsletter .

How have related web technologies changed?
Today, technological advances and user expectations are rapidly advancing. New technologies such as WebP and AVIF image formats , HTTP/3 , and other innovations are enabling faster and more efficient loading of content. Google and other platforms are now placing greater emphasis on metrics such as Core Web Vitals . These assess the speed, interactivity, and stability of pages, which directly impact their visibility in search. At the same time, user expectations are growing, expecting content to load instantly even on slower connections, especially on mobile devices.

Basic principles of a fast website
When optimizing website speed, it's important to follow several proven principles that form the building blocks of a high-performance website. These include:

Reduce file size – Optimize images, for example by compressing them or using modern formats.
Code optimization – Keep your code clean, uncluttered, and free of unnecessary things like unused sections or redundant lines.
Effective use of cache – Cache memory allows you to store frequently used resources on the user side, which speeds up loading on repeated visits. A well-set “cache-first” strategy reduces the load on the web server .