How it works
Ads are placed on Pinterest through integration with Google's Ad Manager, so that users who come across an ad are taken directly to the advertiser's website to make their purchase. This direct link between the platforms promises to improve the user experience and increase conversion rates.
The implementation of the new advertising norway phone number list integration began a few weeks ago, and Pinterest is already reporting initial positive results. In a similar way to the collaboration with Amazon, the implementation of the Google partnership is expected to take place gradually over several quarters.
Global orientation and potential
Despite an international user share of 80%, Pinterest currently only generates 20% of its revenue from these user groups. With the partnership with Google, Pinterest aims to significantly increase the average revenue per user in international markets.
Google's contribution
Pinterest CEO Bill Ready highlights that the partnership aims to tap into several previously unmonetized international markets by serving ads on Pinterest through Google's Ad Manager, helping to scale demand for third-party ads.
Benefits for your company
This collaboration between Pinterest and Google opens up new opportunities for companies in the area of performance marketing, including search engine optimization (SEO), search engine advertising (SEA), retail platforms and conversion rate optimization (CRO). Extending your advertising strategies on Pinterest through Google Ads allows you to reach an audience that is receptive to visual content and shows a high willingness to buy.