What are some other examples of benefits?

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One of the valuable qualities is safety. For most customers, this is important. If the seller provides more guarantees, adds additional functions to protect their product and, most importantly, the consumer, then this increases their image and authority in the eyes of the audience.

safety

In this field, Pavel Durov's Telegram channel israel whatsapp number stands out. He chose a powerful PR move for advertising: during the "year of Snowden," the developers focused on security. An effective offer in this regard was the author's invitation to hack the activist's personal chats in the messenger for $200,000.



If one of the hackers could do this, their actions would be for the benefit of Telegram. Since after strengthening the protection of clients' personal information, the system would become even more reliable in the eyes of the target audience.

So, we have told you how to find and develop the advantages of a product over competitors, to determine their essence. Now you understand that the main criterion when choosing a product is simple and understandable utility for the consumer, that is, benefit.