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The good news is that there are some concepts and guidelines that can be useful for different situations, as well as strategies that have helped many companies in recent years. Let's look at some information that can help guide your actions during difficult times.out!What should be the basic guidelines for Marketing in times of crisis?In , shortly after the financial crisis broke out in the United States in , professor John Quelch and researcher Katherine E.

Jocz published an article in the Harvard Business Review on armenia whatsapp data Marketing in periods of recession. Although the text was produced more than ten years ago, its guidance continues to be valuable, especially for answering the question that any manager or Marketing professional asks when diagnosing a crisis: what should I do now? Very succinctly, your actions must be based on pillars: simplify the portfolio of products or services; increase accessibility; reinforce confidence; position yourself for recovery.

As you can see these As you can see, these pillars provide a Strategic Marketing structure, as they provide for actions with short, medium and long-term results. Let's look at each of them in detail below.Simplify the portfolio of products or servicesIn this pillar we work with urgent measures to strengthen the business in the short term, taking due care so that these actions do not harm the health of the brand in the long term.